Solutions that Transform Challenges into Opportunities
11/14/2023 – By Taynná Pizarro & Tainara Serra - Design Leads at Vetta
Design Thinking is a methodology with the purpose of questioning and promoting fundamental and revolutionary reflections on how business challenges and problems are observed, interpreted, and addressed. The goal is to identify and build innovative solutions.
It is based on the premise of focusing on people to solve complex problems. Through collaboration and the analysis of different perspectives, the method becomes capable of highlighting creative and efficient solutions, considering the three pillars of innovation: desirability, feasibility, and viability. This enables teams to make the best decisions for the business, not just for the moment but for the overall context, allowing the development of more enduring and stable solutions in the long term.
This article explores the pillars of Design Thinking and their importance in the implementation of solutions offered by Vetta.
Pillars of Design Thinking
Design Thinking is supported by three fundamental pillars that are the core values of this approach. It is important to consider all of them during the application of the method to truly promote and encourage innovation during the process.
1) Empathy: Understand to meet the needs of people. Empathy is the starting point of Design Thinking, as it provides an opportunity to identify and connect with the feelings of people facing a specific problem. It allows learning from them and their context, enabling an understanding of their needs, challenges, and desires. This understanding is essential for the development of truly effective solutions, as it places users and customers at the center of the process, ensuring that decision-making genuinely benefits people.
2) Collaboration: Collaboration is the heart of Design Thinking, as it allows solutions to come from those who best understand the problem. It can involve various stakeholders – customers, users, managers, leaders, partners, and other important roles for that context. This multidisciplinarity encourages the synergy of ideas and individual skills, enabling reflection from new perspectives on solution opportunities that can be more comprehensive and sustainable for the business.
3) Experimentation: Experimentation is what turns ideas into reality. Design Thinking encourages the creation of tests, allowing continuous improvement of the solutions built after learning and validation. This ensures more accuracy, time and cost management, and a focus only on what is important and capable of generating value for the business. Experimentation is a crucial part of the process, ensuring that innovation has the expected impacts for the business, users, and the entire ecosystem benefiting from its results.
When to Use Design Thinking?
Design Thinking is a versatile approach that can be applied in various situations. Here are some scenarios where this methodology stands out:
1) Solving Complex Problems: Design Thinking helps create effective solutions by focusing on investigating problems, listening to customers, iterating, and continuously improving. This results in products and services more aligned with consumer needs.
2) Innovating: This methodology generates innovative solutions that meet customer needs, giving the company a competitive advantage in the market. Innovation is an intrinsic part of Design Thinking.
3) Facilitating Collaboration: Design Thinking values the contribution of all stakeholders. All stakeholders are important in the process and bring different views that add to the solution, making it inclusive, accessible, and belonging to everyone.
Design Thinking at Vetta
Vetta's Design Process
To define Vetta's design process, inspiration was drawn from established market processes and methodologies, such as the Double Diamond, and adapted to the company's context. The process includes three lines: Innovation, Evolution, and Quick Gain. Each is used at different moments in the process.
Vetta's design team is divided into Products and Services, with the mission of showcasing that design goes beyond creating development functionalities. The commitment is to promptly meet necessary requirements while developing a strategy and organizing a well-defined roadmap. This holistic approach allows the organic and influential spread of design throughout the organizational structure.
In service design, the goal is to promote design as a strategic area in the development of new solutions, delivering perceptible and tangible value using advanced design methodologies. This positively impacts the business of clients, partners, and Vetta itself.
Thus, Design Thinking is used at Vetta to translate the pains and problems of internal and external clients into value solutions, consistent with their needs and specificities. Tools from management, design, and Lean fundamentals are used to co-create valuable solutions and propagate design as a strategic area within the Vetta ecosystem.
Conclusions
Design Thinking is a powerful approach for solving complex problems, promoting innovation, and fostering collaboration. At Vetta, this approach is integrated into the Service Design process to offer solutions that truly make a difference, adding value to customers and the organization as a whole. It is the key to creatively and effectively facing challenges in a constantly evolving world.
Would you like to know more about how you can apply Design Thinking in your company to boost innovation and solve complex challenges? Vetta is ready to help. Contact us and discover how we can work together to address your challenges and create effective and innovative solutions. Let's, together, turn your challenges into opportunities.